Cinqàsept in Ville-Émard – Everything you need for your “5 à 7”

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Bringing together everything you need under one roof for a locally-flavoured happy hour; that’s the philosophy behind the small épicerie Cinqàsept in the neighbourhood of Ville-Émard.

Established since December 2020 on Monk Boulevard, Cinqàsept lives up to its name. Craft beers, local wines and ciders, fine food products and ready-to-eat meals: you’ll find everything you need for a very happy happy hour.

“It’s a symbolic name, part of our culture. We have apéros all over the world, but it’s only here that we have 5 à 7’s”, explains Lambert St-Cyr, one of the two partners behind the project. Written in full length and merged into a single word, cinqàsept becomes an action, a verb that we want to conjugate. I cinqàsept, you cinqàsept, we cinqàsept…

Indeed, the term “5 à 7” is classically Quebecois, and one that Anglophones in this province likely use much more than the term “happy hour”.

The project was born out of necessity in the throes of the pandemic. After several months of hard times, Lambert St-Cyr and Simon Boutet were tired of waiting and decided to start a business with their savings. Their vision: to help people discover quality niche products, made locally by small producers.

It was also somewhat by necessity that the two Verdunites landed on Monk Boulevard. Less competition, more affordable rents, the feeling of contributing to the growth of a slightly less trendy neighbourhood. There were many good reasons to settle in Ville-Émard!

Food and drink

Local beer lovers will be well served at Cinqàsept. The large glass fridge offers some 250 beers from microbreweries from all over the province; 4 Origines, Tête d’allumettes, Knowlton, Menaud, Noctem, Pit Caribou, etc. The list is long and changes according to the arrivals. Occasionally, we even find special collaborations brewed exclusively for Cinqàsept.

The Quebec wine offer, mainly focused on organic and natural products, is just as interesting. There is also a nice selection of ciders and honey wines from here. Keep an eye out for new arrivals on Instagram, as you can sometimes come across some beautiful little gems.

On the food side, you’ll find everything you need to fill a nice aperitif board: fine charcuterie, local cheeses, condiments, appetizers, and little treats. Everything comes from local businesses and suppliers. The owners also work closely with restaurants in the Southwest and surrounding areas to offer delicious ready-to-eat meals. Candide, Mousso, Joe Beef, Gia, Barbara Vin, Menu Extra, and Beba are among them.

In season, Cinqàsept even sells live snow crab—something rather rare in Montreal—that the team brings back the same day from Rimouski in a refrigerated truck. It’s hard to get fresher than that!

Finally, the grocery store completes its offer with freezers filled with seafood products shipped directly from Gaspésie.

Happy cinqàsept!


Photography by Philippe Émond / Cinqàsept



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