Pampa Social Club: Mediterranean and South American Flavours Land on Avenue du Parc

Since late April 2026, Avenue du Parc has been home to Pampa Social Club, an all-day address you can drop into from morning to night. Pampa presents itself as equal parts neighbourhood café, brunch destination, apéro spot, and hideaway for tapas tasting, serving up a menu shaped by Mediterranean, Turkish and South American influences. Come by for a coffee to go, a generous brunch, an end-of-day drink, or a few small plates shared with friends.

Four Partners, One Shared Vision

Behind the project are four partners with complementary backgrounds. The story starts in a French-language class, where Martin Moores, originally from Argentina, and Jorge Hans, originally from Colombia, met after arriving in Montreal. Years later, that friendship turned into a shared idea: open a place that reflected who they are — warm, welcoming, and above all, inclusive.

Martin spent several years cooking at Damas, where he crossed paths with Murteza Talu, the Syrian restaurant’s chef at the time and now executive chef at Moishes. When the project finally came together, Murteza joined the team to design the menu, bringing along his own Turkish and Mediterranean touches. That left the less glamorous side of the business, handled by François Melançon, also a partner at Buvette Beaubien: “Restaurant owners don’t get into this business to do the books,” says the man who manages the group’s finances.

Morning to Night

The term “social club” isn’t just for show. It captures the partners’ goal of creating a genuine meeting place — a lively spot without rigid rules, where generations and cultures cross paths naturally. The bar licence makes the space easy to move through: an espresso on the go, a beer between meetings, or a full meal — whatever the moment calls for. The service sets the tone, with a friendly welcome that makes you feel at home right away.

The name pays tribute to Martin’s roots. La Pampa, a region in southern Argentina known for its gauchos and cattle ranching, is where his grandparents come from. Inside the space once home to Bar à Flot, the team made a few changes, including a cozy couch corner, and added portraits of Argentine footballers to the walls — an unmistakable nod to those origins.

Coffee isn’t an afterthought here: Jorge, who spent years importing Colombian beans, made sure of that. Our pick of the day was the chai latte, finished with a silky milk foam that struck a perfect balance of aromatic and gently spiced.

What’s on the Menu

On the plate, Mediterranean, Turkish and South American influences come together with ease. Brunch carries Murteza’s signature: menemen, çılbır with poached eggs and garlic yogurt, and grilled halloumi over fattoush salad. In the evening, the menu shifts to small tapas plates — chorizo, blood sausage, ceviche, empanadas — alongside the Messy Lamb sandwich, made with braised lamb, caramelized onions and brioche bun.

The cocktail list keeps things simple: a short, South American–rooted selection running from a Caipirinha to a Mezcalita, with a Pisco Pampa Sour in between. The wine list, while compact, leans mainly on private imports. But nothing here is set in stone: “We plan to listen to our customers and let the offering evolve over time,” says François, who admits he’s been surprised by his own clientele: “We’re selling way more beer and cocktails than wine!” A trend that might be tied to summer and World Cup fever. While it’s not turning into a sports bar, Pampa does turn on the big screen for soccer matches: “You can’t ask an Argentine not to watch the game with passion!!”

The Terrace Steals the Show

When the sun’s out, the terrace is where it’s at. Tucked away from the bustle of Avenue du Parc, it feels like a little hideaway where apéro hour tends to stretch until sundown. With its extended hours and welcoming spirit, Pampa Social Club has quickly become a laid-back gathering point in the Mile-End.

Happy discovering!

Written by Jean-Philippe Tastet
Photography by Alison Slattery

Updated on July 10, 2026

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