About Tastet

Team Tastet - a propos about
The Tastet Team

Bonjour. Hi. Welcome to the table.

Tastet is a gastronomic legacy of more than 40 years that has become a global tech platform. A guide where no restaurant pays to be featured. A team that truly tastes. And a mission: to democratize quality gastronomy, city by city.

A family story.

Tastet was born from a deep culinary heritage. Jean-Philippe Tastet, a restaurant critic for more than 30 years, helped define restaurant criticism in Quebec: with rigor, independence, and integrity.

Inspired by this tradition, Élise Tastet founded Tastet in 2013 to create a modern and reliable guide to the best local addresses — a guide where no establishment pays to be featured.

Today, this credibility, patiently earned, becomes the foundation of a global gastronomic platform, proudly rooted in Canada.

Making every meal a success.

Each Tastet address is evaluated by our editorial team according to a rigorous grid, calibrated over ten years. No automated anonymous visits. No paid rankings. Human fieldwork, real forks, and an institutional memory of more than 5,000 articles.

  • Food quality
  • Service and hospitality
  • Decor and atmosphere
  • Noise level
  • Value for money
  • Uniqueness of the place

In total, more than 40 exclusive criteria define our reading of an address, including dimensions absent elsewhere. We find the best addresses — but for whom, what budget, what occasion, ideal for whom. We want to match the right customer with the right establishment: guiding the search and the choice to manage expectations as well as possible.

Three principles we will never negotiate.

No restaurant pays to be featured.

No restaurant, café, or bar has paid, pays, or will ever pay to appear on Tastet. It’s non-negotiable since 2013. Advertising is exclusively reserved for related businesses — products, events, brands.

— Transparency over objectivity.

We don’t believe in absolute objectivity. We believe in transparency. We try every address with our grid and position it for what it has best to offer: sometimes the price is high, but the experience is worth it; sometimes the service is slow, but it’s so charming that it’s worth it. Our mission: to advise you so that every recommended address represents as closely as possible what you were looking for.

If we talk about it, it’s because it’s good.

We highlight the positive rather than point out the negative. We deeply respect the work behind every address. If an address doesn’t meet our criteria, we don’t talk about it. And if an address no longer meets our criteria, we remove it from our database.

A tech platform beneath the guide.

Behind every recommendation, there’s an infrastructure built to scale without diluting editorial quality. Tastet has integrated technology since 2019 — today, it’s a B2B SaaS engine used by international brands.

— Recommendation engine

Hybrid search and ML personalization to suggest the right address at the right moment.

— Editorial AI pipeline

100% of addresses are tested by humans; interviews are conducted by humans. We use AI to optimize our processes and standardize our products, without compromise.

— Multi-tenant B2B SaaS

API, widgets, white-label applications, per-client analytics dashboards. Our platform already powers airlines, hotels, and major Canadian brands: each client designs their own gastronomic guide with our data.

Happy discoveries.

Whether you’re a food lover, a restaurateur, a brand, or a future partner — there’s a door for you.

What exactly is Tastet?

Tastet is an interactive guide to the best food spots — restaurants, bars, cafés, creameries — wherever the table is worth talking about. Our job: suggest the right place to the right customer. Once an address is in our database, it's qualified according to more than 40 criteria so you can make an informed decision.

Where does the name Tastet come from?

It's a family name. Jean-Philippe Tastet wrote for more than 30 years in Le Devoir and several quality magazines. His daughter Élise grew up in this world, studied communications and e-commerce, then founded Tastet as a company in 2013. And yes, it's pronounced "tas-tay" — but it doesn't really matter: what counts is what we discover together.

Do restaurants pay to appear on the site?

No. Never. No restaurant, café, or bar has paid, pays, or will ever pay to appear on Tastet. Our revenue comes from elsewhere: related businesses (products, events, brands), B2B SaaS partnerships with international companies, and clearly identified editorial sponsorships.

How do you choose the addresses?

A combination of active monitoring, reader suggestions, and field expertise. Each address is then evaluated according to our grid of more than 40 criteria: quality, service, decor, atmosphere, value for money, uniqueness, noise level, ideal occasion. It's been calibrated for ten years and applied consistently.

How do you handle ethics?

We are neither journalists nor critics in the classic sense of the term. We are a guide, and transparency is our founding principle. When a meal is offered, we cannot guarantee an article in exchange: the place must meet our criteria to be recommended.

Who are your B2B clients?

We work with four categories: white-label SaaS (airlines, hotels, tourism — like Air France or the Ritz-Carlton), affiliation (OpenTable for reservations), events (San Pellegrino, Montréal en Lumière), and strategic sponsorships (Banque Nationale, Loto-Québec). None of these partnerships influence editorial content.

What kind of advertising do you offer?

Banners, clearly identified sponsored articles, branded content, section sponsorships, presence on the map, social posts. All paid advertising is reserved for businesses related to the restaurant industry: products, events, brands. To explore a partnership: landing.tastet.ca/annoncez.

How can I suggest an address?

Write to us at [email protected]. All suggestions are read and considered by the editorial team. It's also thanks to you that the database grows, and thank you for that.